Last week I got an annual report from a company. On the front cover was their mission statement:
“Empower every person and every organization on the planet to achieve more.”
It sounds very ambitious, doesn’t it? It certainly sets a high standard, but it seems to me that it is a bit lacking in detail. What will they help us achieve? How will they do this? Just reading the statement does not even tell us who they are.
It seems like every organization has a mission statement. That is a good thing, since the statement should provide basic information about the organization and its goals. Mission statements can unite a group by defining the purpose the members have committed to accomplish. It should help define a clear direction for the organization.
Think about the mission statement of your employer. Ask yourself the following questions:
- Does the statement identify who you are?
- Does it tell who your customers are and the main services you offer them?
- Does it define how you add value for them?
- Does it tell how you accomplish the mission?
- Who wrote the mission statement, and are you (and other employees) familiar with it and committed to accomplishing it?
If you aren’t sure about the answer to these questions it may be time to reexamine your mission statement. Revisiting the mission statement periodically is a good idea, since people and conditions change over time.
Not only should a company have a mission statement, so should each department or team within the organization. These statements should tell how the groups help the company achieve its mission, as well as the customers (internal and external) they serve. Clubs, committees, governing boards, and any group working together to accomplish a purpose should have a mission statement.
Is it time to write or update your mission statement? We have helped many groups with this task. Most tell us writing the statement with the process we use is easy and goes quickly. They also indicate the process helps bring the group together by encouraging communications about the purpose and values of the group.
CALMC can help you and a representative group of your employees examine the elements that should be in a mission statement and decide how they want their statement to look. If you are interested, let us know and we will discuss the process with you.